Everything You Need to Start
CDP Base gives you the essential foundation to unify, clean, and activate your customer data
Single/Multi-Rooftop Ready
Seamlessly manage one dealership or an entire group from a single unified interface with complete data separation.
AutoMap® Instant Setup
Our AI instantly understands your website structure. Go live in 24 hours with zero coding or complex configuration.
CRM & DMS Integration
Real-time, bi-directional data feeds from all major automotive CRM and DMS providers with daily automatic syncs.
Data Hygiene & Unification
Automatically clean, de-duplicate, and normalize customer records. NCOA updates, address standardization, and more.
Email Enrichment
Append verified email attributes to eligible profiles, expanding your addressable marketing audience.
Single Customer View
Complete chronological timeline of customer engagement—sales, service, and website activity in one unified view.
Custom Segment Builder
Intuitive drag-and-drop interface to create powerful audience segments based on customer attributes and engagement data.
Audience Activation
Push segments directly to Meta, Google, TikTok, email, SMS, and more. One-click deployment across all channels.
Sales-Match Reporting
Built-in closed-loop reporting ties campaign spend directly to vehicle sales. See true ROI automatically.
From Data Chaos to Data Clarity
CDP Base transforms fragmented, unreliable data into a clean, unified foundation
Without CDP Base
- ✗Data scattered across 5+ disconnected systems
- ✗Duplicate records causing confusion and wasted spend
- ✗Incomplete profiles with missing contact information
- ✗Hours spent on manual data exports and uploads
- ✗No idea which marketing actually drove sales
- ✗Small, stale audience segments that don't perform
With CDP Base
- ✓One unified view of every customer across all systems
- ✓Automatically cleaned and de-duplicated records
- ✓Enriched profiles with verified contact attributes
- ✓Zero manual work—everything updates automatically
- ✓Clear attribution from ad spend to sales
- ✓Fresh, actionable audience segments ready to activate
How CDP Base Works
Four powerful stages that transform raw data into revenue-driving insights
Collect & Ingest
Data flows from your DMS, CRM, website analytics, and ad platforms into a centralized system.
Clean & Unify
Automatic hygiene removes duplicates, standardizes addresses, enriches emails, and creates single customer profiles.
Segment & Activate
Build precise audience segments with drag-and-drop tools, then deploy to any marketing channel instantly.
Measure & Optimize
Sales-match reporting closes the loop, showing exactly which campaigns drove actual vehicle purchases.
Real Results from Real Dealerships
See what happens when you finally have clean, unified customer data
24hrs
Time to Go Live
From signup to first insights with AutoMap® technology
30%+
Audience Expansion
Average growth in marketable profiles within 30 days
4×
Better Targeting
Improvement in campaign performance with unified data
Built on Automotive-Grade Technology
CDP Base isn't just a database—it's an intelligent system designed specifically for automotive data challenges
AutoMap® Instant Configuration
Traditional CDPs require weeks of technical setup to map your data schema. AutoMap® instantly understands your dealership's unique structure—no coding, no consultants, no delays.
- Automatically recognizes 700+ automotive data fields
- Maps CRM and DMS structures in seconds
- Live in 24 hours instead of 3 months
Before Hygiene
John Smith • john@gmial.com
J. Smith • johnsmith@gmail.com
Smith, John • (555) 123-4567
3 duplicate records, typos, inconsistent formatting
After Hygiene
John Smith
johnsmith@gmail.com (verified)
(555) 123-4567
123 Main St, Columbus, OH 43215
1 clean record, verified email, NCOA updated address
Enterprise-Grade Data Hygiene
CDP Base runs your data through automated cleaning processes every single day. De-duplication, email verification, NCOA updates, phone validation—all handled automatically.
- 100M+ records processed monthly
- Duplicate detection with high accuracy
- Email verification and enrichment included
Single Customer View
See every customer interaction across sales, service, web, and marketing in one unified timeline. No more switching between systems to piece together the customer journey.
- Complete purchase and service history
- Website engagement activity and interaction signals
- All interactions over time in single view
Why Dealers Choose CDP Base
The foundation that grows with your business
Start Here, Scale Anywhere
CDP Base is the perfect starting point. Begin with essential data unification, then add MAP (marketing automation) and AIP (advanced identity) when you're ready. Your data stays unified throughout.
Built for Automotive
Not a generic platform retrofitted for dealers. Every feature—from vehicle VIN matching to service lane integration—was designed specifically for automotive's unique data challenges.
Single or Multi-Rooftop
Whether you're a single store or managing 50+ locations, CDP Base provides the same unified view with complete data separation and roll-up reporting across your entire group.
No IT Team Required
AutoMap® technology means zero coding or technical expertise needed. Your marketing team can manage everything through an intuitive visual interface designed for non-technical users.
Always Up to Date
Daily automatic syncs from your CRM and DMS mean your data is never stale. Website engagement data updates continuously as activity occurs. Always have the latest information.
Proven ROI
Dealerships using CDP Base see an average 30% increase in marketable profiles, 3× better campaign performance, and complete visibility into which marketing actually drives sales.