Everything in Base + Marketing Automation
CDP Pro includes the complete data foundation of Base, plus powerful marketing automation tools to activate your data at scale
Complete CDP Base Foundation
All the data unification, hygiene, enrichment, and Single Customer View capabilities of CDP Base are included.
Smart Scale® AI Engine
Build a campaign once, and our AI automatically personalizes and deploys campaigns across unlimited locations using approved rules and templates.
Visual Creative Builder
Drag-and-drop tools to design beautiful emails, display ads, direct mail, and SMS campaigns without technical skills.
Dynamic Campaign Engine
Set up sophisticated multi-step, multi-channel customer journeys that trigger based on engagement signals and defined campaign rules.
Real-time Content Assembly
Automatically pull live inventory, pricing, offers, and approved customer attributes into every campaign for maximum relevance.
Omni-channel Orchestration
Coordinate campaigns across email, display ads, social, CTV/OTT, direct mail, and SMS from one unified platform.
Variable Injection for Multi-Rooftop
Automatically populates location-specific details—addresses, inventory, offers—into every campaign template.
Advanced Campaign Analytics
Track performance across all channels with unified reporting that shows true campaign ROI and sales attribution.
Automated Scheduling
Set up campaigns to launch automatically based on dates, defined triggers, or engagement events—no manual intervention needed.
The Power of Smart Scale®
Build once, deploy everywhere. Smart Scale® transforms how multi-rooftop groups execute marketing.
Without Smart Scale®
- ✗Manually recreate every campaign for each location
- ✗Hours spent updating addresses, phone numbers, inventory
- ✗Inconsistent messaging across locations
- ✗Marketing team overwhelmed by repetitive work
- ✗Campaigns delayed waiting for manual updates
With Smart Scale®
- ✓Create campaign template once, deploy to all locations automatically
- ✓AI automatically applies approved location-specific data
- ✓Perfect brand consistency with local personalization
- ✓Marketing team 10× more productive
- ✓Launch campaigns across all locations in minutes
Campaign Orchestration at Scale
Whether you have one location or dozens, Smart Scale® transforms how you execute marketing. Create campaign templates once and deploy them instantly—with automatic personalization for location-specific variables like addresses, inventory, offers, and contact information.
- Build Once, Deploy Everywhere: Create a single campaign template that automatically adapts for one or unlimited locations
- Dynamic Variables: Automatically populates location-specific details during campaign deployment
- Perfect Consistency: Maintain brand standards while personalizing for each location or department
How CDP Pro Works
From data unification to automated campaign deployment—all in one unified platform
Unify Your Data
CDP Base foundation collects, cleanses, and unifies all customer data from DMS, CRM, website, and marketing platforms.
Build Your Campaign
Use visual tools to create multi-channel campaigns with dynamic content that adapts to audience segments.
Scale Automatically
Smart Scale® deploys your campaign across all locations, automatically injecting location-specific variables.
Measure & Optimize
Track performance across all channels with unified reporting and sales attribution to prove ROI.
Marketing Automation That Delivers
See what happens when you combine clean data with powerful automation
10×
Team Productivity
Multiply your team's output with automated campaign deployment
90%
Time Saved
Eliminate repetitive campaign creation and manual updates
4×
Campaign Performance
Better results with dynamic content and perfect timing
Orchestrate Every Channel
Build, deploy, and manage campaigns across all channels from one unified platform
Email Marketing
Personalized campaigns with dynamic content
Display Advertising
Targeted ads across the web
Social Media
Meta, Instagram, TikTok campaigns
CTV/OTT
Streaming TV advertising
Direct Mail
Physical mail with digital tracking
SMS Marketing
Text message campaigns
Retargeting
Re-engage audience segments based on website engagement
Chat & Messaging
Automated workflows
Why Dealerships Choose CDP Pro
The complete solution for data-driven, automated marketing
Complete Solution
One platform for data unification and marketing automation. No need to integrate multiple tools or manage multiple vendors.
AI-Powered Scaling
Smart Scale® eliminates manual work for multi-rooftop groups. Build once, deploy everywhere with perfect local personalization.
Dynamic Content
Real-time content assembly pulls live inventory, pricing, and approved audience data into every campaign for maximum relevance.
Save Countless Hours
Automation handles repetitive campaign tasks, freeing your team to focus on strategy and creativity instead of manual campaign management.
Unified Reporting
See performance across all channels in one dashboard. Track campaigns from impression to sale with complete attribution.
Built for Automotive
Purpose-built for dealerships with automotive-specific workflows, integrations, and compliance features built in.