Live Shopper Feed®
Complete Market Intelligence. Unified Audience Activation.
The only solution that unifies website visitor identification, marketplace monitoring, and real-world location intelligence into one powerful data stream. Access aggregated market intelligence across digital and physical channels in near real time.
Unmatched Data Coverage
Three powerful data sources working together to give you complete visibility into your market
35%
Audience Expansion
Expand your addressable audience exponentially
Billions
Daily Signals
Market intelligence data analyzed daily
100%
Market Intelligence Coverage
Digital, marketplace, and physical world
Unified Intelligence Across Every Channel
Live Shopper Feed® combines our three most powerful audience identification technologies into a single, always-on stream of high-intent audience signals.
Lead ID®
Website Audience Building
Build addressable audience segments from website engagement and expand your reach by up to 35%
- Real-time website audience enrichment
- Email discovery and verification
- Engagement signals and intent modeling
- Lookalike audience modeling
Lead Patrol®
Marketplace Intelligence
Build audiences from aggregated marketplace engagement on automotive marketplaces and third-party sites
- Multi-platform marketplace insights
- Competitive marketplace intelligence
- Intent signal detection
- Cross-platform behavioral insights
Lead Location®
Real-World Intelligence
Build audience segments from aggregated competitive location intelligence using comprehensive market data
- Physical location intelligence
- Competitive location engagement analysis
- Real-time market insights
- Behavioral pattern insights
All Three Sources, Always On
Live Shopper Feed® continuously streams aggregated audience signals from all three sources. No need to toggle between platforms or reconcile different data sets—everything flows into one unified, near real-time audience intelligence that's instantly ready for activation.
Website Traffic
90% identified
Marketplace Shoppers
Real-time insights
Physical Visits
Real-time intelligence
Why Live Shopper Feed® Changes Everything
The competitive advantages you gain when you can see every shopper, everywhere, all at once
Complete Market Visibility
Never miss in-market audience signals again. Whether they're browsing your website, checking out marketplaces, or visiting competitor lots, you'll receive intelligence instantly and can act immediately.
Instant Competitive Advantage
While your competitors wonder who's shopping, you'll understand audience demand signals, what they're looking for, and where they're looking—giving you first-mover advantage every single time.
Unified Customer Intelligence
All three data sources flow into your CDP and are automatically matched with existing customer records. Get a complete, 360-degree view of audience engagement across digital and physical journey.
Real-Time Activation
The moment a high-intent audience signal is identified—whether online or in the real world—you can immediately launch personalized campaigns across all channels. No delays, no missed opportunities.
Exponential Audience Growth
Combine the audience expansion of Lead ID® with the marketplace reach of Lead Patrol® and the real-world coverage of Lead Location®. Your addressable market grows exponentially.
Data Quality You Can Trust
Every enriched audience profile goes through our proprietary enrichment and verification process. You get accurate, actionable data, not just anonymous records or unverified contacts.
Real-Time Data Stream
Live, continuously updating feed of enriched audience signals flowing directly into your marketing systems.
Cross-Channel Tracking
Connect cross-channel audience engagement across digital, marketplace, and physical channels for complete journey visibility.
Advanced Analytics
Deep insights into shopping patterns, channel preferences, and competitive behavior across all sources.
Omni-Channel Activation
Immediately activate audience segments across email, social, display, CTV, direct mail, and more.
Intelligent Segmentation
Automatically segment shoppers by intent level, channel behavior, and competitive interactions.
Lookalike Modeling
Expand your reach even further with AI-powered lookalike audiences based on your best shoppers.
Built for Dealerships That Want to Dominate
Real-world scenarios where Live Shopper Feed® delivers unbeatable results
Total Market Coverage
A high-intent engagement sequence occurs: website visit (Lead ID® captures signals), marketplace listing checks (Lead Patrol® tracks engagement), and a competitor dealership visit (Lead Location® alerts you). You now have the complete engagement journey and can launch a perfectly timed, multi-channel strategic campaign before they make a decision.
- Complete journey visibility across all channels
- Perfect timing based on real-world behavior
- Competitive offers based on actual alternatives
Service Retention & Recovery
Your existing customer hasn't visited your service department in a while. Lead Location® detects them at a competitor service center, Lead Patrol® shows they're researching new vehicles on marketplaces, and Lead ID® confirms they're now checking out your websites. Launch immediate retention campaigns before you lose audience engagement.
- Early warning system for at-risk customers
- Multi-channel win-back campaigns
- Loyalty offers at the perfect moment
Market Domination Strategy
Use all three data sources to build comprehensive profiles of active in-market audiences in your market. Understand not just how they engage, but their complete shopping behavior across digital and physical channels. Deploy sophisticated, multi-touch campaigns that reach them wherever they are, whenever they're shopping.
- Complete market intelligence and insights
- Omnipresent brand presence
- First-mover advantage on every opportunity
Perpetual Audience Expansion
Every enriched audience profile becomes a seed for lookalike modeling. As your feed grows with audience signals from all three sources, your lookalike audiences become more refined and effective. Your addressable market expands continuously, automatically, and with increasing precision over time.
- Self-improving audience models
- Continuous market penetration
- Compounding competitive advantages