The Problem with Traditional Audience Lists
Most automotive audience data becomes stale within days. By the time you export a list, upload it to your DSP, and launch campaigns, those shoppers have already moved on. You're spending ad dollars targeting yesterday's audience.
PMP Feed® solves this with a live, continuously refreshed stream of active auto shoppers delivered directly into your DSP via private marketplace deals. No exports, no uploads, no delays—just real-time access to verified in-market buyers.
Always Fresh Data
Continuous real-time updates ensure you're targeting shoppers who are actively in-market right now
Direct DSP Integration
Seamless connection via deal IDs—no manual file management or data onboarding delays
Exclusive Access
Private marketplace ensures your audience data isn't shared with competitors
Real-Time vs. Stale Data
Traditional Lists
- • Data is days or weeks old
- • Manual export and upload process
- • Shoppers already moved on
- • Wasted ad spend on cold leads
PMP Feed®
- • Live, continuously refreshed data
- • Automatic DSP integration
- • Active shoppers right now
- • Maximum ROI on ad spend
Real-time data = Real results
How PMP Feed® Works
Simple integration, powerful results
Configure Feed
Define your target audience criteria—geography, intent level, vehicle interests, and more
Receive Deal ID
Get your unique private marketplace deal ID for seamless DSP integration
Connect to DSP
Add the deal ID to your DSP campaigns—works with all major platforms
Launch & Scale
Start targeting fresh, verified shoppers instantly—no manual data management required
PMP Feed® Performance
Real results from dealerships using always-on audience streams
Real-Time
Data Freshness
Continuously updated, never stale
65%
Better Performance
vs. traditional audience lists
0
Manual Work
Fully automated feed delivery
Built for Performance at Scale
Enterprise-grade features that deliver consistent results
Continuous Refresh
Audience data updates in real-time as new shoppers enter the market—always targeting the freshest prospects.
Verified Quality
Every audience member is verified through multiple data sources before inclusion in the feed.
Private Marketplace
Exclusive deal IDs ensure your audience data isn't shared with competitors or resold.
Custom Targeting
Configure feeds based on geography, vehicle interests, intent signals, and behavioral patterns.
Universal DSP Support
Works seamlessly with all major DSP platforms—Google DV360, The Trade Desk, Amazon, and more.
Performance Analytics
Detailed reporting on audience quality, campaign performance, and ROI by feed segment.
Instant Activation
No waiting for data onboarding—start targeting verified shoppers within minutes of setup.
Scalable Volume
Access millions of in-market shoppers with feeds that scale to match your campaign needs.
Transparency
Full visibility into audience composition, data sources, and refresh rates—no black box.
Works with Your Existing DSP
Seamless integration with major demand-side platforms
Supported Platforms
- Google Display & Video 360 (DV360)
- The Trade Desk
- Amazon DSP
- Yahoo DSP
- Xandr (Microsoft Advertising)
- And all other major programmatic platforms
Integration Benefits
- Zero manual data uploads or file management
- Automatic audience refresh with no action required
- Campaign-level targeting flexibility
- Full transparency into audience size and composition
- Standard DSP reporting and optimization tools
- Works alongside your existing targeting strategies
PMP Feed® in Action
Real-world applications driving measurable results
Always-On Prospecting
A large dealer group connects PMP Feed® to their DV360 account and runs continuous prospecting campaigns targeting fresh in-market shoppers. Instead of manually refreshing audience lists weekly, they enjoy automatic updates 24/7.
Result: Improvement in campaign efficiency
Competitive Conquest
An automotive marketing agency uses PMP Feed® to target shoppers actively researching competitor brands. The real-time feed ensures they're reaching prospects at peak intent, not days after they've made a purchase decision.
Result: Higher conversion rate vs. traditional lists
Multi-Channel Activation
A dealership combines PMP Feed® audiences across multiple DSPs—The Trade Desk for display, Amazon DSP for CTV, and Google DV360 for YouTube. The same fresh audience data powers all channels simultaneously.
Result: Unified cross-channel strategy with zero duplication
Budget Optimization
An OEM uses PMP Feed® to eliminate wasted spend on stale audience segments. Real-time data ensures every impression reaches an actively shopping consumer, dramatically improving cost-per-acquisition across all campaigns.
Result: Reduction in CPA, Increase in lead volume
Why PMP Feed® Outperforms Traditional Lists
Zero Latency
No waiting for batch processing, exports, or uploads. Audiences are available instantly.
Always Current
Continuous refresh means you're never targeting last week's shoppers.
Better Performance
Fresh data consistently delivers higher engagement rates and lower acquisition costs.
Scalable & Flexible
Adjust targeting criteria on the fly without recreating entire audience segments.
Exclusive Access
Private marketplace deals ensure your competitors can't access the same audience.
No Data Management
Eliminate manual work—PMP Feed® handles all the heavy lifting automatically.