Liminal
Analytics & Reporting

Measure Everything,
Optimize Everything

Crystal-clear attribution, sales-match reporting, and real-time analytics that prove marketing ROI and empower data-driven decisions across your entire dealership operation.

Turn Data Into Decisions

Our reporting suite gives you complete visibility into every marketing dollar spent, every customer journey, and every opportunity to improve performance.

Prove Marketing ROI

Track every dollar from campaign spend to vehicle sale with precise attribution and sales-match reporting.

Optimize Campaign Performance

Identify winning strategies and eliminate waste with real-time performance metrics across all channels.

Understand Customer Journeys

See the complete path from first touch to purchase, including all interactions across online and offline channels.

Real-Time Insights

Access live data dashboards that update continuously, enabling immediate action on emerging trends.

Reporting Dashboard Example

Real-time unified customer view with complete journey tracking

Comprehensive Reporting Suite

Every metric you need to understand performance and optimize your marketing

Campaign Performance

Track every campaign's performance across all channels with detailed metrics on engagement, conversion, and ROI.

  • Email open rates and click-through rates
  • Display ad impressions and conversions
  • SMS delivery and response rates
  • Direct mail tracking and attribution
  • Cross-channel campaign comparison

Customer View

Get a complete 360-degree view of every customer with their full interaction history, preferences, and journey across all touchpoints.

  • Complete customer timeline
  • Purchase history and patterns
  • Service interactions and appointments
  • Website behavior and engagement
  • Channel preferences and response history

Audience Analytics

Understand your audience segments with detailed demographic, behavioral, and performance insights.

  • Segment size and growth trends
  • Demographic breakdowns
  • Behavioral patterns and preferences
  • Engagement rates by segment
  • Conversion performance by audience

Sales Attribution

Connect marketing touchpoints directly to vehicle sales with comprehensive attribution reporting.

  • First-touch and last-touch attribution
  • Multi-touch attribution modeling
  • Campaign contribution to sales
  • Time-to-conversion analysis
  • Marketing ROI by channel

Website Analytics

Deep insights into website visitor behavior, traffic sources, and conversion patterns with real-time tracking.

  • Page views and session duration
  • Traffic source analysis
  • Conversion funnel tracking
  • Form submission rates
  • VDP views and engagement

Performance Metrics

Track key performance indicators across all marketing activities with customizable reporting views.

  • Marketing spend analysis
  • Lead generation metrics
  • Engagement rate tracking
  • Conversion rate monitoring
  • Custom KPI reporting

Built for the Way Dealerships Work

Reporting features designed specifically for automotive retail, not generic marketing platforms.

Custom Filters

Slice and dice data by any dimension—date range, location, campaign, make, model, and more.

Export Capabilities

Download reports in multiple formats (CSV, PDF, Excel) for offline analysis and presentation.

Scheduled Reports

Automatically deliver reports to stakeholders on your preferred schedule.

Historical Data

Access complete historical data to identify trends and year-over-year comparisons.

Role-Based Access

Control who sees what with granular permissions for different team members.

Real-Time Updates

Live dashboards that refresh automatically, no manual pulling required.

Data Integration

Pull data from all connected sources—DMS, CRM, website, and ad platforms.

Smart Alerts

Get notified automatically when metrics hit thresholds or anomalies are detected.

Who Uses Our Reporting?

Different roles need different insights. Our reporting suite serves everyone.

General Managers

Executive dashboards showing overall dealership performance, marketing ROI, and sales trends.

  • Total sales and revenue metrics
  • Marketing spend efficiency
  • Year-over-year comparisons

Marketing Teams

Deep campaign analytics, channel performance, and optimization recommendations.

  • Campaign ROI by channel
  • Audience engagement metrics
  • A/B test results

Sales Managers

Lead quality metrics, sales funnel analytics, and team performance tracking.

  • Lead-to-sale conversion rates
  • Lead source effectiveness
  • Sales cycle length

All Your Data, One Dashboard

Our reporting suite pulls data from every source you use—DMS, CRM, website, advertising platforms, and more—giving you a complete, unified view of performance without jumping between multiple tools.

DMS

CRM

Website

Ad Platforms

"Finally, we can see the complete picture without spending hours manually pulling reports from different systems."

See Your Data Come to Life

Schedule a demo to see our reporting suite in action with your dealership's data. Discover insights you didn't know existed.