Your Entry Point to Advanced Marketing
SubLiminal is the perfect starting point for dealerships ready to expand their marketing audiences and activate them with professional, automated campaigns. Build high-intent audience segments from website engagement and activate campaigns immediately.
With Lead ID® at its core, SubLiminal builds addressable audience segments from website engagement and deploys coordinated campaigns across email, Meta/Instagram ads, and direct mail—all automated and optimized for automotive retail.
Lead ID® Technology
Build addressable audience segments from website engagement through advanced data enrichment.
Automated Campaigns
Automated email series, retargeting ads, and direct mail that work 24/7.
Multi-Channel Reach
Engage audience segments across key channels—inbox, social feeds, and mailbox.
What's Included
- Lead ID® audience enrichment from website engagement
- Continuous audience expansion from website engagement
- Email campaigns (1x series)
- Meta/Instagram retargeting
- Direct mail (100 pieces)
Perfect for: Single-location dealerships wanting to expand their marketing audience and automate campaigns.
Reach Shoppers Across Multiple Channels
SubLiminal automatically deploys your campaigns where they'll have the most impact
Email Marketing
Automated email series with personalized content and vehicle recommendations
Meta/Instagram Ads
Dynamic retargeting ads delivered to audience segments across social media platforms
Direct Mail
100 physical mail pieces per month with variable data and tracking
How Lead ID® Works
Visitor lands on your website and browses inventory
Lead ID® enriches eligible engagement data through third-party partnerships and data matching
Enhanced audience profiles with demographics and interest signals populate your CDP
Automated campaigns activate across selected channels
Build Marketable Audiences from Website Traffic
The average dealership website converts less than 2% of visitors into form submissions. That means 98% of your traffic represents underutilized marketing potential. Lead ID® changes everything.
Our proprietary technology expands addressable audience segments from website engagement through advanced data enrichment and third-party partnerships, expanding your reach immediately. No forms required, no friction, just instant audience growth.
Lead ID® can expand your audience reach by up to 900%, turning website engagement data into expanded addressable audience segments through data enrichment.
Everything You Need to Get Started
SubLiminal includes all the essential tools to identify and activate your audience
Real-Time Audience Building
Continuously expand your addressable audience as website engagement occurs with your inventory.
Automated Email Series
Pre-built email campaigns optimized for automotive with vehicle-specific content.
Social Retargeting
Dynamic ads on Meta and Instagram that showcase the exact vehicles audience segments viewed.
Direct Mail Integration
100 personalized mailers per month with variable data and tracking capabilities.
Performance Dashboard
Real-time analytics showing audience growth, campaign engagement, and conversions.
Set and Forget
Campaigns run automatically 24/7. No daily management required once configured.
Why Dealers Choose SubLiminal
Quick Setup
Deploy in days, not months. Start building audiences and running campaigns immediately.
Turnkey Solution
Everything included—no need to piece together multiple vendors or platforms.
No Forms Required
Build audiences beyond form submissions. Expand your reach beyond traditional form submissions.
Always-On Marketing
Campaigns run 24/7 automatically. Your campaigns run continuously once configured.
Proven ROI
Automotive-optimized campaigns built on years of industry data and best practices.
Room to Grow
Start with SubLiminal, upgrade to InterLiminal or SupraLiminal as your needs expand.